For US MSPs and IT service providers
You manage their IT. We manage your pipeline.
We build and run your outbound system: cold email, LinkedIn and instant AI follow-up, all feeding your own CRM. You get 15 qualified sales meetings in 90 days, or we keep working for free until you do.
Check if you qualify 2-minute application, then a 30-minute call with our founder.Illustration of how your dashboard reports progress.
Referrals built your MSP. They won’t scale it.
Most MSPs grow through word of mouth until it slows down. You can’t schedule a referral, and by the time the pipeline feels thin, it’s been thin for a quarter.
- Growth depends on luckNew clients arrive when someone happens to recommend you, not when you need them.
- Nobody owns salesYou’re running service delivery. Prospecting gets whatever time is left, which is none.
- Past attempts went nowhereGeneric cold email, a lead list with dead addresses, or an agency that sent you meetings with the wrong people.
How the system works
Every prospect moves through the same sequence. Your only job is the last step.
Find the right people
We define your ideal client and build a verified list of owners and decision-makers in your service area.
Give them a reason
Each email starts from something real: an insurance renewal, a new office, a compliance deadline, a hiring post.
Stay in front of them
Email and LinkedIn work together over several weeks, so you’re familiar by the time they reply.
Reply in minutes
When someone responds, AI answers their question and sends your booking link. Calls and texts follow once they’ve engaged.
You take the call
The meeting lands on your calendar with the prospect’s details and conversation history in your CRM.
What we set up and run for you
Everything is included in the monthly fee, including the tools.
Ideal client profile and lead lists
Industries, company sizes and locations that fit your services, with verified contact details for the decision-maker.
Research-based copy
Messages written for each segment and trigger, approved by you before anything is sent.
Sending domains and inboxes
Separate domains, warmed up properly, so your main company email is never at risk.
LinkedIn outreach
Connection requests and follow-ups from your profile, connected to the same CRM as your email.
Your own CRM
A GoHighLevel pipeline built for your MSP, with every lead, reply and meeting tracked in one place.
AI follow-up and booking
Instant replies, booking links, reminders and no-show recovery, so warm leads don’t go cold.
Weekly reporting
A live dashboard plus a weekly summary of sends, replies, meetings and what we’re changing.
Ongoing testing
New angles and lists every month, based on what’s producing meetings for you.
What “a real reason to reach out” looks like
For a US cybersecurity and compliance firm, we monitor the federal HHS breach portal, identify organizations that have just reported a data incident, find the person responsible, and reach them within days with a short, specific note about what comes next.
That’s the standard we apply to every campaign: the right person, a timely reason, and a message that reads like it was written for them, because it was.
Built on GoHighLevel, LinkedIn Sales Navigator and dedicated cold email infrastructure. Run by a team that builds growth systems for clients in the US, Canada and India.
15 qualified meetings in 90 days, or we keep working free.
You manage SLAs for your clients. This is ours to you, in writing, in your agreement.
What counts as qualified
A call that takes place with the owner, CEO, president or IT decision-maker of a company matching the profile we agree on together.
If we fall short
We keep running your campaigns at no monthly cost until the number is met. No arguments, no fine-print loopholes.
What we need from you
Approve copy within 3 business days, respond to new leads within 24 hours and show up to booked calls.
Straightforward pricing
Tools, data and sending costs are included. After the first 90 days, it’s month to month.
Pipeline Engine
For MSPs adding outbound for the first time
$1,497 one-time setup
15 qualified meetings in 90 days
- Cold email from dedicated domains
- LinkedIn outreach from one profile
- GoHighLevel CRM and pipeline
- AI reply handling and booking
- Weekly reporting and live dashboard
Scale Engine
For MSPs ready to fill a sales calendar
$1,997 one-time setup
25 qualified meetings in 90 days
- Everything in Pipeline Engine
- Double the sending volume
- LinkedIn outreach from two profiles
- AI voice agent calls back engaged leads
- SMS and WhatsApp follow-up after a reply
For comparison, a full-time SDR in the US typically costs $85,000 or more a year once salary, tools and management are included, plus 3–6 months to ramp up.
“I take every discovery call myself. If outbound isn’t the right fit for your MSP, I’ll tell you on the call and point you somewhere better.”Parth Vaidya
Founder, Equisource Business Solutions
Questions MSP owners ask
How soon will I see meetings?
New sending domains need two to three weeks to warm up before volume increases. During that time we build your lists, copy and CRM. Most clients see first replies in weeks three to four, and meetings build from there.
Will this hurt my company’s email reputation?
No. All outreach goes from separate domains we set up and maintain for you. Your main domain is never used for cold email.
Do I need my own CRM?
No. We set up a GoHighLevel account for you as part of the setup fee. If you already use another CRM, we can push booked meetings into it.
Is this compliant?
Cold email goes to business addresses with a clear opt-out, following CAN-SPAM. Texts, WhatsApp messages and calls are only used after a prospect has replied, shared their number or booked a meeting.
Who writes the messages?
We do, based on your services, your best clients and real triggers in your market. You approve everything before it goes out.
Where is your team based?
Our team is in Mumbai, India, which keeps costs well below US agencies. Calls happen during US business hours, and you’ll have a direct line to the people running your campaigns.
What happens after 90 days?
You continue month to month with no long-term contract. Most clients keep the system running once meetings are coming in consistently.
See if your MSP is a fit
Answer a few questions about your business. If it looks like a good fit, you’ll pick a time for a 30-minute call right after.
- We’ll review your services and ideal clients
- You’ll see the exact campaign we’d run for you
- You’ll get a clear answer on whether we can hit the guarantee for you